Soba packaging + Furoshiki designs for Echigo Tsumari Art Triennial

These are the soba packaging designs I was working on before I went to Mike Perry's opening!

::: Soba packaging design :::

I submitted these soba packaging designs for Echigo Tsumari Art Triennial competition. Crossing all my fingers, hair and everything else!! :P
They want something they have never seen in gift shops in Japan, not like typical soba packaging, so I thought these would be cooool and original! :D

I arranged the soba noodles like flowers, which was inspired by the neat presentation of "hegi soba" in Niigata area. All the Japanese writings on these packages are the name of the soba, company name and contents.

And here we go! Here is what I created after the encounter with Mike Perry!

::: Furoshiki design :::

These square shaped designs are for "Furoshiki" which is a Japanese traditional square fabric, it is such a convenient fabric, used for wrapping gifts or anything you would like, it could be a scarf as well! Or could be a logo for T-shirts like these ;D

The name of this place in Japan is called "ECHIGO TSUMARI" in Niigata prefecture (Niigata has the most delicious rice!) and there is Echigo Tsumari Art Triennial coming up. This will be their 3rd time and it is making the place + people happier and more alive because there are so many old people there but not enough hands; however, because of this Art Triennial, more people are coming from all over Japan and all over the world, which is changing ECHIGO TSUMARI's history :D It is so great to see that is really happening!

So! I thought it would be fun to see this kind of colorful funky yet regional design: lots of green nature, which are in "ECHIGO" letter, cherry blossom in "TSUMARI" letter, and they have 4500 yrs old Jomon period clay pottery which has circular patterns so I made these circular patterns, which are in "TRIENNIAL" letter.

Also, I put the sunrise watercolor painting in the letter "ART" with the wish for the city's continuous bright success through the wonderful Art. This furoshiki design is just like ECHIGO TSUMARI itself, the combination of tradition and modern elements.